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>  BELLSYSTEM24, inc.
Investment Track Record
BELSYSTEM24
BELLSYSTEM24, Inc.
Date of Investment: August 2004-January 2005
One of the largest-ever MBOs in Japan
Business overview
Largest provider of telemarketing and call center services in Japan
The deal
·  Growing trend toward outsourcing in Japan
·  Investments in the market leader
·  Committed management with a proven track record
·  Opportunity to further dominate the growing sector through a build-up strategy
Transaction details
CCPJ underwrote BELLSYSTEM24’s 104.2 billion yen third-party allotment in August 2004 and gained a 71.7% shareholding by almost simultaneously purchasing the shares held by the then-leading shareholder, CSK Group. Through a take-over bid in October 2004 and a share exchange under the Law on Special Measures for Industrial Revitalization in January 2005, CCPJ came to wholly own BELLSYSTEM24 and took it private. Further, seeking an optimal capital structure,CCPJ restructured BELLSYSTEM24's capital structure through divestures of non-core assets, securitization of leasing assets, and introduction of syndicated bank loans
Past performance and recent developments
Using funds from CCPJ through a third-party allotment, BELLSYSTEM24 acquired BB Call, which has the exclusive rights to provide both Softbank BB and Japan Telecom with telemarketing and call center services, a strategy expected to double consolidated revenues and profits.
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Portfolio Summary
Private Equity Investment
Socie World Co., Ltd.
StylingLife Holdings Inc.
SEIBU HOLDINGS INC.
Smile Staff Corporation
BELLSYSTEM24, inc.
Nikko Asset Management Co., Ltd
Tower Records Japan Inc.
*Post in investment date order  
Investments in Listed Companies
Investments in Venture Companies
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